http://www.mailonsunday.co.uk/femail/article-2295841/I-Im-friends-Canadian-public-health-campaign-compares-social-smoking-farting.html
A Canadian anti-smoking campaign has drawn a comparison between social smoking and social farting.
The video shows a girl who defends her occasional flatulence the way someone would a casual smoking habit: ‘Just because I fart at parties now and then, it doesn’t make me a farter,’ she explains.
The ad concludes with a banner that reads: ‘Social smoking is as ridiculous as social farting.’
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Social farting: A new ad, which is part of the Ontario Ministry of Health’s Quit the Denial campaign, shows a girl who defends her occasional flatulence the way someone would a casual smoking habit
The creative video is part of the Ontario Ministry of Health’s Quit the Denial campaign that aims to convince people to give up cigarettes.
In the clip, the girl is seen farting in various group situations, much like a social smoker.
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‘I’m a social farter,’ she says. ‘I really only do it when I’m out with my friends that fart.’
She and her friends stand in a circle and fart together, much to the disgust of nearby non-farters.
‘We hang out, we drink, we dance, just have some fun being together… farting,’ says the girl.
Bust a move: The social farter looks relieved as she pauses to pass gas on the dance floor
Ugly habit: In the clip, the girl is seen farting in various group situations (right), much like a social smoker, while disgusted non-farters stand nearby (left)
At one point she even pauses to pass gas on the dance floor, smiling as she leans forward.
And the woman even admits that her occasional flatulence can help her romantically: ‘Sometimes I’ll use farting as an excuse to meet a guy,’ she says.
The clip shows her approaching a man at a party. She asks him: ‘Do you want to go outside for a fart?’
He agrees and the pair stand on a doorstep together, smiling and farting.
Social smokers are defined as those who enjoy a cigarette in group situations such as bars and parties, but would never light up alone and therefore deny that they are smokers at all.
Mutual interest: ‘Sometimes I’ll use farting as an excuse to meet a guy,’ she says
Farting break: The clip shows her approaching a man at a party. ‘Do you want to go outside for a fart?’ she asks. The pair stand outside on a doorstep and pass gas together
But the Quit the Denial campaign looks to demonstrate that indulging in an occasional cigarette still constitutes smoking, even for those who claim they are not addicted.
Some commenters on Quit the Denial’s Facebook page claim the video does not convey the right message.
But there is no doubt that it is a novel change from the usual anti-smoking ads, which often feature graphic pictures of cancer-riddled lungs and and mouths.
WATCH: Ad compares social smoking to social farting