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Tobacco Free Initiative (TFI)

The WHO Framework Convention on Tobacco Control and its guidelines provide the foundation for countries to implement and manage tobacco control. To help make this a reality, WHO introduced the MPOWER measures which correspond to one or more articles of the Framework Convention, to assist in reducing the demand for tobacco products at country-level. These brochures, endorsed by WHO and all its Partners in the Bloomberg Initiative to Reduce Tobacco Use, are intended to further this support, summarizing key data and recommendations in each of these policy areas.

Monitor tobacco use and prevention policies

Download PDF in Chinese : zh_tfi_mpower_m

Download PDF in English : en_tfi_mpower_brochure_m

Protect people from tobacco smoke

Download PDF in Chinese :zh_tfi_mpower_p

Download PDF in English : en_tfi_mpower_brochure_p

Offer help to quit tobacco use

Warn about the dangers of tobacco

Enforce bans on tobacco advertising, promotion and sponsorship

Raise taxes on tobacco

For details :

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