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June 7th, 2011:

LORILLARD : Former FDA Official Joins Lorillard as Senior Vice President and Chief Compliance Officer

GREENSBORO, N.C., June 7, 2011 /PRNewswire/ — Lorillard, Inc. (NYSE: LO), the third largest manufacturer of cigarettes in the United States, today announced the appointment of Dr. Neil L. Wilcox, a former U.S. Food and Drug Administration (FDA) science policy analyst, as senior vice president of product-related regulations and chief compliance officer.

In the newly created role, Dr. Wilcox will oversee and manage regulatory affairs, including plans to achieve regulatory compliance with federal regulations such as the Family Smoking Prevention and Tobacco Control Act.

“Neil Wilcox brings a commanding knowledge of regulatory affairs to Lorillard, where he will help build out a robust regulatory function to meet the requirements of the federal tobacco law and FDA regulations,” said Murray S. Kessler, chairman, president and chief executive officer of Lorillard.

Wilcox comes to Lorillard from the FDA, where he spent 13 years as a science and regulatory expert, most recently as science policy analyst in the Center for Food Safety and Applied Nutrition since 2008.

From 1990 to 1999 his work at the FDA included serving as senior science policy officer in the Office of Science, Office of the Commissioner. He left the FDA in 1999 to serve as director of global regulatory affairs at The Gillette Company and then as vice president of global regulatory and scientific affairs at Kimberly-Clark Corp. At both corporations his role included developing and implementing plans to achieve global regulatory compliance for a range of products.

About Lorillard, Inc.

Lorillard, Inc. (NYSE: LO), through its Lorillard Tobacco Company subsidiary, is the third largest manufacturer of cigarettes in the United States. Founded in 1760, Lorillard is the oldest continuously operating tobacco company in the U.S. Newport, Lorillard’s flagship menthol-flavored premium cigarette brand, is the top selling menthol and second largest selling cigarette in the U.S. In addition to Newport, the Lorillard product line has four additional brand families marketed under the Kent, True, Maverick, and Old Gold brand names. These five brands include 43 different product offerings which vary in price, taste, flavor, length and packaging. Lorillard maintains its headquarters and manufactures all of its products in Greensboro, North Carolina.

Forward-Looking Statements

Certain statements made in this press release are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, or the Reform Act. Forward-looking statements include, without limitation, any statement that may project, indicate or imply future results, events, performance or achievements, and may contain the words “expect,” “intend,” “plan,” “anticipate,” “estimate,” “believe,” “may,” “will be,” “will continue,” “will likely result” and similar expressions. In addition, any statement that may be provided by management concerning future financial performance (including future revenues, earnings or growth rates), ongoing business strategies or prospects and possible actions by Lorillard, Inc. are also forward-looking statements as defined by the Reform Act.

Forward-looking statements are based on current expectations and projections about future events and are inherently subject to a variety of risks and uncertainties, many of which are beyond our control, that could cause actual results to differ materially from those anticipated or projected. Information describing factors that could cause actual results to differ materially from those in forward-looking statements is available in Lorillard, Inc.’s filings with the Securities and Exchange Commission (the “SEC”), including but not limited to, our Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. These filings are available from the SEC over the Internet or in hard copy, and are available on our website at Forward-looking statements speak only as of the time they are made, and we expressly disclaim any obligation or undertaking to update these statements to reflect any change in expectations or beliefs or any change in events, conditions or circumstances on which any forward-looking statement is based.

SOURCE Lorillard, Inc.

HONG KONG Tobacco retailers MUST be licensed. BBC News – Ash calls for child cigarette sales crackdown

7 June 2011 Last updated at 00:33 GMT

Ash calls for child cigarette sales crackdown

Ash Scotland supports formal controls on retailers

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Anti-smoking charity Ash Scotland has claimed public backing for a crackdown on under-age tobacco sales.

It has published an opinion poll indicating that 87% of people in Scotland believe retailers should lose the right to sell cigarettes if they have repeatedly served under-18s.

The measure was part of Scottish legislation passed in 2010.

The same poll found that 67% of respondents backed a registration scheme for shops selling tobacco.

The poll, conducted by YouGov, asked 1,021 adults for their opinions on suspending the right to sell tobacco for businesses found to have sold or supplied tobacco to under-18s more than once.

It found that 87% supported the policy, with only 4% opposing it.

A clear majority of those taking part also backed a registration scheme to help local authorities enforce the law.

Lethal and addictive

Sheila Duffy, the chief executive of Ash Scotland, said: “Retailers who sell tobacco to children can now be subject to a fixed penalty fine and, if they consistently sell cigarettes to minors, can face a ban.

“Evidence shows the younger you start smoking, the more harm is done to your health and the harder it is to quit.

“It therefore makes sense that a lethal and addictive product like tobacco that is only available to adults should be subject to regulation.”

Ash cited academic research indicating that 15,000 young people start smoking in Scotland each year.

It said the number of deaths attributable to smoking each year is in excess of 13,000.

Two other parts of the legislation, which banned cigarette vending machines and restricted the display of tobacco products in shops, have been subject to delay because of legal challenges by tobacco companies.

Cigarette retailer fined £2,000

The shopkeeper sold cigarettes to a 15-year-old test purchaser

A retailer in Renfrewshire has been hit with what is believed to be the biggest ever fine in Scotland for selling cigarettes to under-age customers.

Paisley shopkeeper Shakti Gindha was fined £2,000 for selling cigarettes to a 15-year-old girl who was working as a test purchaser for trading standards.

He unsuccessfully claimed the girl had, on an earlier occasion, used a proof of identity card to buy cigarettes.

Two other retailers were fined during the Renfrewshire Council operation.

Councillor Marie McGurk, convener of Renfrewshire Council’s environment and infrastructure policy board, said: “In 2007, we were shocked when an undercover operation saw 80% of the Renfrewshire shops we visited sell cigarettes to our 15-year-old test purchaser.

“Our tough enforcement action has seen that figure fall to 17% and this fine will drive home the message that selling cigarettes to children is not acceptable.”

In 2009 test purchases were made in 75 Renfrewshire shops, with 13 retailers caught selling cigarettes to an under-age test purchaser.