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March 4th, 2010:

Cigarette Ads Fuel Teens’ Desire to Start Smoking

teen smokerFirst published: March 2, 2010

Source: American Journal of Preventive Medicine (links at end of article)

The more that teens see cigarette ads, the greater their risk of taking a puff. A new study shows that the particular content of tobacco marketing resonates with youth and that the vivid imagery in tobacco advertising captures their interest, although teens typically are more resistant to the promotional seduction of other products.

“Cigarettes have created a brand for every personality trait,” said study lead author Reiner Hanewinkel, Ph.D., director of the Institute for Therapy and Health Research in Kiel, Germany.

“If you are looking to project independence and masculinity, think of the lonely cowboy in the Marlboro ads,” added Hanewinkel, who collaborated with Dartmouth Medical School. “On the other hand, if you’re looking to project a desire for romantic relationships, and friendships are playing a role, then you will choose Lucky Strike if you are a man and Virginia Slims if you are a woman.”
The complete article and supporting PDF are after the jump. (more…)

Sky Connection pledges to fight Hong Kong tobacco proposals


First published: March 1, 2010

Source: The Moodie Report

Sky Connection pledges to fight Hong Kong tobacco proposals
HONG KONG. Government proposals to abolish inbound tobacco allowances for travellers would have a severe impact on cigarette sales, notably at shops on the border with the Chinese Mainland. That’s according to leading travel retailer Sky Connection, which says it is already lobbying vigorously against the proposals, announced last week by Hong Kong Financial Secretary John Tsang.

Sky Connection operates Arrivals (as well as Departures) shops at Hong Kong International Airport and serves inbound travellers from China at its shops on the land border.

CEO Baker Salleh told The Moodie Report: “In the worst case scenario, our cigarette business on the land borders would be down by double digits if we lose the entire inbound allowance. The border business is very significant for cigarette sales.”

He added: “We are lobbying hard against the proposals, and we hope that they won’t be passed, at least in their current form. There is a provision for small quantities to be carried by passengers for their own consumption, and at the moment that is being interpreted as 19 sticks or a single cigar. It may be that we can raise this limit for personal consumption. Our view is that 60 sticks is still very much within personal consumption limits.”