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March 2nd, 2010:

Shanghai declares indoor smoking ban ahead of Expo

Shanghai Expo logoFirst published: March 2, 2010

Source: South China Morning Post

Restaurants and office buildings in Shanghai are scrambling to set up nonsmoking areas as the city bans lighting up in indoor public spaces ahead of the World Expo.

There is rising awareness of the health risks of smoking in the mainland, by far the world’s biggest tobacco-consuming country, and this modern city of 20 million is cleaning up its act as it prepares to host the Expo, which begins May 1.

That six-month event, which will showcase the theme “Better City, Better Life,” is expected to attract 70 million people, with exhibits from 192 countries. Most of the visitors will be Chinese from other cities where tobacco use is less strictly controlled.

Getting people to comply with the rules is likely to prove difficult, many feel.
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Given the global spread of tobacco advertising and promotion bans, new media will increasingly play a role in the marketing of tobacco products, particularly to young people. We encourage you to share any examples of this new form of marketing at the Monitoring Tobacco Advertising, Promotion and Sponsorship 2.0 page on Facebook.
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