http://www.packaging-business-review.com/news/jti-files-case-against-uk-on-plain-packaging-for-cigarettes-4586360
The UK’s second biggest cigarette brand Japan Tobacco International (JTI) has joined the fray, filing a lawsuit against the government’s mandate for plain packaging.
The UK’s second biggest cigarette company Japan Tobacco International (JTI) has joined the fray, filing a lawsuit against the government’s mandate for plain packaging.
JTI’s suit follows similar actions taken by Philip Morris International (PMI) and British American Tobacco.
The companies have trained their guns on the government’s move to introduce standardized, unbranded packaging for cigarettes effective May 2017.
The trio has maintained that plain packaging will be in breach of legal provisions in the UK and European Union.