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5 Things Altria Group Management Wants You to Know

‘Altria sees the e-cigarette and e-vapor market as a key driver of long-term progress, with its Nu Mark subsidiary having pushed arduous to enter key markets and broaden its penetration in each tobacco-alternative markets. But the collaboration with Philip Morris Worldwide arguably has much more potential to enhance Altria’s place within the area of interest, particularly because it responds to elevated competitors from Altria’s essential rival within the home tobacco market. Altria hopes the partnership will result in new and revolutionary merchandise and an extra environment friendly infrastructure for selling and advertising these merchandise.’

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