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Marlboro launches Ducati promotion

Retailers visiting selected Dhamecha and Bestway outlets will enjoy a first-hand experience of one of the world’s finest motor racing brands, Ducati, courtesy of tobacco brand, Marlboro.

The promotion will see a Ducati bike in-depot from the 3rd August for 5 days to drive awareness of two Philip Morris deals. Deal one is ‘Buy 5 Outers of PMP and receive £15 off’ trade offer of which one Outer must be Marlboro Touch. The second deal is ‘Buy 1 Outer of 12.5g Marlboro Gold Roll Your Own and receive £5 off.’ This follows a successful trade campaign using a Ferrari in Dhamecha Hayes and Bestway Abbey road depot last month.

Marlboro Touch, previously known as Marlboro Gold Touch, now has a soft touch pack and firm filter keeping the consistency with the rest of the Marlboro range. The firm filter allows adult smokers a cleaner way to stub out their cigarette, as well as adding an overall feeling of quality, without having an impact upon taste.

Marlboro Touch offers one of the highest PORs in its price segment, so this really is a must-stock brand, according to Philip Morris.

Marlboro Gold Original rolling tobacco, which uses the finest tobacco available and is presented in a premium quality tactile pouch, triple layered for freshness has a 12% POR* making it a must-stock for the trade.

Tobacco retailers who participate in the promotion will be entered into a draw to win Moto GP tickets. There will also be instant prizes to win. Point of sale material and pop-ups will drive retailers to the activity in-depot.

“These Marlboro products have excellent PORs for the retailer and the high speed promotion will stand out to customers with a great offer on product and the chance to win a once in a lifetime prize,” Jerry Margolis Philip Morris sales director.

Source: Philip Morris Limited

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