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Australian Ethical: we don’t invest in guns, tobacco or pollution

Sydney Communications agency I.D.E.A.S is behind a campaign for Australian Ethical Investment that introduces the new slogan ‘Positive wealth creation’.

The campaign – titled ‘wake up’ – is based on the insight that many people do not know what their superannuation is invested in.

Australian Ethical: we dont invest in guns, tobacco or pollution    Wake up Cigarettes Still

Max Landrak, creative director at IDEAS, said: ”Ethical investing can be a difficult concept to get across. We found that it’s a lot easier to explain to people what Australian Ethical don’t invest in.”

Australian Ethical: we dont invest in guns, tobacco or pollution    Wake Up Guns Still

The campaign will run in print and online.

Australian Ethical: we dont invest in guns, tobacco or pollution    Wake Up Pollution Still

Paul Smith, GM of strategy and communication at Australian Ethical said: “Australian Ethical has a very clear position in the superannuation and investment space and we wanted a creative campaign that communicated this to new and existing customers alike”.

Credits:

  • ·        Campaign: ‘Wake Up’
  • ·        Executions: ‘Cigarettes’, ‘Guns’, Pollution’
  • ·        Client: Australian Ethical
  • ·        Client contacts: Paul Smith, General Manager, Strategy & Communication, Stephen Hyam, Marketing Manager
  • ·        Agency: I.D.E.A.S.
  • ·        Flash: Jimmy Pownall
  • ·        Creative director: Max Landrak

http://mumbrella.com.au/australian-ethical-we-dont-invest-in-guns-cigarettes-or-pollution-71884

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