30 Sept. 2011
INTRODUCTIONThe Australian Government is implementing a comprehensive suite of reforms toreduce smoking and its harmful effects. As part of these reforms and as a world first,the Government has introduced legislation mandating that all tobacco products sold inAustralia be sold in plain packaging by 1 July 2012. This will remove one of the lastremaining forms of tobacco advertising.The Tobacco Plain Packaging Bill 2011 and Trade Marks Amendment (Tobacco PlainPackaging) Bill 2011 were introduced into Parliament on 6 July 2011, passed theHouse of Representatives on 24 August 2011 and are currently before the Senate.On 7 April 2011 the Government released an Exposure Draft of the Tobacco PlainPackaging Bill 2011 and an accompanying Consultation Paper for a 60 dayconsultation period. The Consultation Paper, available together with submissionsreceived at www.yourhealth.gov.au, noted that the Government would conduct afurther consultation on the detail of the proposed design features for the plainpackaging of non-cigarette tobacco products in the second half of 2011.This Consultation Paper, Tobacco Plain Packaging: Proposed approach to noncigarettetobacco products, outlines for public comment the Government’s proposedapproach to implementing plain packaging for non-cigarette tobacco products.Following the completion of this consultation process, the regulations fornon-cigarette tobacco products will be finalised before the commencement of theTobacco Plain Packaging Bill 2011 on 1 January 2012.
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