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Daring to dream: reactions to tobacco endgame ideas among policy-makers, media and public health practitioners

Abstract

Background

Tobacco control strategies have mainly targeted reducing demand. Supply-side focused measures, though less familiar, deserve consideration, particularly to achieve ‘endgame’ tobacco control aims (e.g. achieving close to zero smoking prevalence). We explored attitudes towards supply-side focused ‘endgame’ tobacco control approaches and how they can be best communicated with senior policymakers, journalists, and public health practitioners.

The electronic version of this article is the complete one and can be found online at: http://www.biomedcentral.com/1471-2458/11/580

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