Corporate Social Responsibility (CSR) promotes the viewthat “firms should strive to make a profit, obey the law,be ethical, and be a good corporate citizen.”2 Tobaccocompanies, however, are not like other companies. Tobaccois the only consumer product that kills one half of its userswhen used as directed.1 The idea that tobacco companies canbe ethical while promoting a disease-producing product isfundamentally contradictory. The Framework Conventionon Tobacco Control (FCTC), the world’s first global publichealth treaty, establishes a policy framework aimed toreduce the devastating health, economic, and social impactsof tobacco.3 Article 13 of the FCTC requires Parties toimplement and enforce a comprehensive ban on tobaccoadvertising, promotion, and sponsorship, including a completeban on CSR.4
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