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Going graphic: shock photos on German cigarette packs

Smokers in Germany will have to face gruesome photos on cigarette packs starting May 20. In other countries, images of black lungs on tobacco packaging are already routine.

The slogan’s not enough

So far, cigarette packs in Germany only come with slogans like “Smoking kills.” But starting May 20, tobacco companies have to cover two thirds of the packaging with deterrent images. With the new law, Germany is implementing a 2014 EU regulation. “Our goal is to prevent young people from starting to smoke,” Social Democrat drug policy spokesman Burkhard Blienert said.


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