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Disgraceful effort to privilege tobacco business interests over public health has rightly failed utterly – other countries to follow UK lead

The High Court challenge to the Regulations on Standardized Plain tobacco packaging by the tobacco industry met with a humiliating defeat on Thursday, 19th of May 2016.

Thus the landmark judgment in the case will help other countries looking forward to introduce Plain Packaging. France and the Republic of Ireland have already passed legislations and other countries including Canada, Hungary, Norway and Solvenia, are expected to follow soon.

It is learnt that tobacco industry has spent millions of pounds on some of the most expensive lawyers in the country with the hope of blocking the policy. This landmark judgment is a severe defeat for the tobacco industry and it fully justifies the determination of the government to go ahead with the introduction of standardized packaging.

The standardized packaging regulations would come into effect in the UK on Friday, the 20th May 2016. All cigarettes manufactured for sale in the UK after this date must comply with standardized packaging regulations. Cigarettes and hand rolling tobacco will be sold in drab brown packages which have had all the attractive features and colours removed.

The judgment by the Justice Green rejects every argument the industry put forward in court. It is highly critical of the industry’s use of expert evidence it commissioned to back its case and its failure to disclose any internal assessments on how packaging design works for children and young people what the effect on standardized packaging on sales is likely to be. The judgment also notes that the great mass of the expert evidence put to the court by the tobacco industry was neither peer reviewed nor published in an appropriate scientific of technical journal.

At present two thirds of current smokers started when they were children and research shows that dull standardized packs are less attractive to young people. The tobacco industry is now considering whether or not to appeal.

Source of Information: Action on Smoking & Health ASH – UK

– Asian Tribune –

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