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BAT steals march on rivals with ‘smokeless’ tobacco

A CIGARETTE alternative that still contains tobacco but claims to be safer could soon hit British stores.

British American Tobacco will start testing its first “heat, not burn” product in an undisclosed European market by the end of the month. If it is a success, sources say a launch in Britain will follow shortly after.

The product, known as iFuse, works in a similar way to an electronic cigarette. It heats nicotine liquid to create a vapour, but unlike a regular ecigarette, the vapour passes over a tobacco section at the end of the device.

BAT says the iFuse is safer than a cigarette because the process of heating — rather than burning — reduces the amount of harmful chemicals released by the tobacco.

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