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Ireland Passes Plain Packaging Law

Ireland has become the second country in the world to pass a plain packaging law that is mandatory for tobacco products. Legal action from the tobacco industry is expected to follow.

Australia passed a similar measure in 2012. Under Ireland’s new rules, all branding, logos, coloring will be banned off of packaging. The new packaging will be uniform with graphic health warnings.

The legislation had cross-party support and passed without a vote. It now gets sent to the President to pass into law after a vote in the upper house. The new rules will become effective in May. 2017.

Currently Britain is debating a similar measure.

Ireland is home to 6.3 million people over 32,595 square miles.

Below is an example of the Australia Plain Packaging. Every tobacco product in Australia looks like this.
Image used with permission of Miami Cigar & Company.

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