ABSTRACT
Smoking scenes in movies, exploited by the tobacco
industry to circumvent advertisement bans, are linked to
adolescent smoking. Recently, a Hong Kong romantic
comedy Love in a puff put smoking at centre stage, with
numerous smoking scenes and words that glamourise
smoking. Although WHO has issued guidelines on
reducing the exposure of children to smoking in movies,
none is adopted in Hong Kong. Comprehensive tobacco
control strategies are urgently needed to protect young
people in Hong Kong from cigarette promotion in movies.
ABSTRACTSmoking scenes in movies, exploited by the tobaccoindustry to circumvent advertisement bans, are linked toadolescent smoking. Recently, a Hong Kong romanticcomedy Love in a puff put smoking at centre stage, withnumerous smoking scenes and words that glamourisesmoking. Although WHO has issued guidelines onreducing the exposure of children to smoking in movies,none is adopted in Hong Kong. Comprehensive tobaccocontrol strategies are urgently needed to protect youngpeople in Hong Kong from cigarette promotion in movies.
Download PDF : Carcinogens in a puff – smoking in Hong Kong movies