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New Zealand study: Dissuasive cigarette sticks – the next step in standardised (‘plain’) packaging?

http://blogs.bmj.com/tc/2016/04/01/new-zealand-study-dissuasive-cigarette-sticks-the-next-step-in-standardised-plain-packaging/?q=w_tc_blog_sidetab

A study published by Tobacco Control in December 2015 by a team of New Zealand and Australian researchers explored extending the concept of plain packaging one step further – to the cigarette stick itself. New Zealand is moving towards introducing plain packaging; incorporating dissuasive cigarette sticks would put it at the forefront of innovative tobacco control measures.

The study authors explain more in a blog published by Aspire 2025 and reproduced here with permission:

As New Zealand moves towards legislating for plain packaging of cigarettes, the Government should consider measures that extend and improve upon Australia’s model, ASPIRE2025 researchers believe.

In this study, based on an online survey of 313 New Zealand smokers, our researchers and colleagues in Australia have found that cigarette sticks with printed health warnings or unattractive colours could enhance the effects of plain packaging and further reduce the appeal smoking has to young people.

Professor Janet Hoek says the team tested reactions to images of four cigarette sticks that either featured printed warnings or had unattractive colours, such as yellow-brown and green.

“We found that smokers were significantly less likely to choose the test sticks and found all significantly less appealing than the status quo — a white cigarette with a brown filter tip,” she says.

A “minutes of life lost” graphic that went from one minute near the tip up to 15 near the butt had the strongest aversive effect relative to the other sticks tested.

“Requiring cigarette sticks and rolling paper to feature such a graphic, or to be produced in dissuasive colours, would likely increase the impact plain packaging will have on those who smoke, while also deterring others from taking up smoking,” Professor Hoek says.

View a short video about this research here:

Study abstract:

Background

Standardised (or ‘plain’) packaging has reduced the appeal of smoking by removing imagery that smokers use to affiliate themselves with the brand they smoke. We examined whether changing the appearance of cigarette sticks could further denormalise smoking and enhance the negative impact of standardised packaging.

Methods

We conducted an online study of 313 New Zealand smokers who comprised a Best–Worst Choice experiment and a rating task. The Best–Worst experiment used a 2×3×3×6 orthogonal design to test the following attributes: on-pack warning message, branding level, warning size and stick appearance.

Results

We identified three segments whose members’ choice patterns were strongly influenced by the stick design, warning theme and size, and warning theme, respectively. Each of the dissuasive sticks tested was less preferred and rated as less appealing than the most common stick in use; a ‘minutes of life lost’ stick was the most aversive of the stimuli tested.

Conclusions

Dissuasive sticks could enhance the effect of standardised packaging, particularly among older smokers who are often more heavily addicted and resistant to change.

Countries introducing standardised packaging legislation should take the opportunity to denormalise the appearance of cigarette sticks, in addition to removing external tobacco branding from packs and increasing the warning size.

Citation

Hoek, J., Gendall, P., Eckert, C., & Louviere, J. (2015). Dissuasive cigarette sticks: the next step in standardised (‘plain’) packaging?. Tobacco control, tobaccocontrol-2015. doi:10.1136/tobaccocontrol-2015-052533

For more information, contact:
Professor Janet Hoek
University of Otago
Email janet.hoek@otago.ac.nz

Plain packaging another step closer

http://www.scoop.co.nz/stories/PA1602/S00275/plain-packaging-another-step-closer.htm

The Māori Party is thrilled plain tobacco packaging is another step closer to becoming law, now the Government has signalled plans to progress the Bill in Parliament.

“This is a message to international tobacco companies that New Zealand will not be intimidated by their threats of legal action,” says Māori Party Co-leader Marama Fox.

The Government has indicated that the Bill could return to the House for its second reading before the end of the year.

The Plain Packaging Bill drafted by the Māori Party went before the Health Select Committee in August 2014, just six months after it was introduced into the House by Dame Tariana Turia.

She was internationally recognised for her leadership in tobacco reforms.

Māori Party Co-leader Te Ururoa Flavell says the Bill is not about punishing smokers.

“Research tells us that plain packaging will turn people off who haven’t started smoking. It’s better to deter people from picking up the habit than having to support them to quit later on,” says Māori Party Co-leader Te Ururoa Flavell.

“It’s time to get the ball rolling again because the Māori Party will not stand by idly while 5,000 New Zealanders die each year of smoking-related illnesses,” says Mrs Fox.

Smoking has steadily declined largely as a result of Māori Party initiatives including the tax increase on cigarettes, banning shops from displaying them and securing Government funding for programmes to support people who want to quit smoking.

The Government says it remains committed to the Māori Party’s target of a Smokefree Aotearoa by 2025.

Exclusive: Legal fight looms for government over plain tobacco packaging

https://www.tvnz.co.nz/one-news/new-zealand/exclusive-legal-fight-looms-for-government-over-plain-tobacco-packaging.html

British American Tobacco has confirmed to ONE News that it will explore “all possible legal avenues” to fight the legislation, which will be debated later this year after a delay due to legal action against Australia’s government by another tobacco company.

However, Prime Minister John Key says he is not worried about the impending legal fight.

The case against Australia, brought by Philip Morris, failed, but there is still a World Trade Organisation case pending.

Both British American Tobacco and Philip Morris say forcing them to adopt plain packaging on their products breaches copyright.

ONE News also understands that the government is waiting for the Trans Pacific Partnership Agreement to be ratified, because it contains a clause that allows the government to make any changes to public health law it pleases without fear of reprisals like this.

Neither of the companies would comment on the issue, but they claim there is no evidence plain packaging reduces smoking rates, and say the government should be cracking down on home-grown tobacco instead.

The government is working towards the goal of New Zealand being smokefree by 2025.

Govt should raise tobacco taxes by up to 50 per cent: smoking opponents

There is very “strong scientific ground” for the government to increase taxes on tobacco to cut smoking rates, according to a public health expert.

Increasing tobacco taxes by as much as 50 per cent a year could form the “backbone” of efforts to make New Zealand smoke-free, politicians have been told.

Tobacco taxes increased by 10 per cent at the start of the year, and academics and anti-smoking groups have encouraged Parliament’s finance and expenditure select committee to support a bigger price hike.

Otago University public health professor Nick Wilson, who has studied the best-value methods for reducing the impact of smoking, said politicians were “on extremely strong scientific ground” when raising taxes on tobacco.

“It’s one of the most powerful things that can be done to improve the health of the population … tax can be the backbone of the strategy.”

Wilson said raising taxes would save money in the health sector within a year, due to a reduction in heart attacks and strokes, while it would also reduce the gap in smoking rates between Maori and non-Maori.

“This is in some way a no-brainer public health intervention if you’re actually gaining healthy years of lives and saving health costs.”

Wilson said the issue of e-cigarettes, which are not currently approved for smoking cessation in New Zealand, was “a very complex area” due to the amount of new studies coming out every week.

It would be best to control their use through pharmacies until their benefits and dangers were fully known, he said.

National Maori Tobacco Control Leadership Service kaiwhakahaere Zoe Hawke said tax increases were a “foundation policy” that anti-tobacco organisations could use to improve quitting rates.

“It gets people thinking about quitting, it moves people into accessing services more.”

Hawke said she was keen to see more progress on plain packaging rules for tobacco products, as well as the de-nicotinisation of cigarettes and consideration of e-cigarettes.

“We need to remove nicotine from the products out there and do some transitional moves to help people move away from it, and e-cigarettes could potentially be something that will help with that too.”

The health benefits of tax increases would outweigh the economic costs to smokers, but they would need to be backed up by support services “so they’re not just left out there stranded”, she said.

T&T Consulting director Sue Taylor said the smoking health programmes already in place were not doing enough to help people quit, and a significant price increase would make a big difference.

“Our people out there in the community … a lot of them are saying, ‘That’s the only thing that will encourage me to give up smoking’.

“My own father, when he smoked … he gave up because of the price increase: it was more important for him to be able to provide better things for us as children, than to continue smoking.”

Taylor said tobacco taxes should be increased by 50 per cent this year, followed by 25 per cent each year until 2020.

She did not support e-cigarettes as they “normalised” smoking, and was also concerned that the majority of e-cigarettes were produced by tobacco manufacturers.

“They’re still trying to double-dip everywhere, they’re still trying to introduce other ways of continuing to have the population addicted to nicotine, so we seriously need to think about how we’re going to tax those as well.”

Health New Zealand smoking policy researcher Murray Laugesen supported a tax increase, and said the Government should look at legalising the use of e-cigarettes.

“They’ve killed nobody so far, against 4000 deaths [a year] from ordinary cigarettes.”

Laugesen also said there was “sound” evidence for low-nicotine cigarettes from trials in New Zealand and the United States.

“They show clearly that this reduces the appetite for nicotine, and if we lose the appetite for nicotine, we smoke less.”

Government staying mum on more smoking tax hikes

http://www.stuff.co.nz/national/health/75580644/Government-staying-mum-on-more-smoking-tax-hikes

Smoker Liam Rusco, 19, says skyrocketing prices for smokes – boosted the pointlessness of the habit – had made him cut down with an eye to quitting.

Smoking is more expensive than ever but it won’t be enough to wean New Zealanders off the habit, smokefree groups say.

The last of four 10 per cent annual tobacco tax hikes came into effect on Friday, meaning a pack of cigarettes that cost $20 on Thursday will now set you back $22. (HK$ 117)

However, anti-smoking groups say quitting rates have slowed and New Zealand is drifting way off course in the quest to be smokefree by 2025.

“We’ve seen the impact of these increases on price lessen year after year as the tobacco industry learns how to adjust its pricing across its brand,” Smokefree Coalition executive director Dr Prudence Stone said in the lead-up to the hikes in December.

Stone said the tobacco tax increases were losing momentum, and the sector did not have the health promotion resources it needed to encourage more smokers to quit.

“We predict registrations to the Quitline this New Year will be what they were in 2010, before excise increases were introduced.”

Wellington smoker Liam Rusco, 19, has cut down from about seven cigarettes a day to about three with the aim of quitting outright.

Skyrocketing prices had played a part in him cutting back but the main reason was that it was a “total waste of money and a nasty habit”.

Rusco said the Government was gouging smokers many of whom would find it hard to give up, especially older, long-term smokers.

Daksha Gopal, owner of Island Bay’s Hy-Grade dairy in Wellington, said tobacco purchases were the cornerstone of her business, attracting customers who often bought other groceries.

She agreed the government was taking advantage of smokers, many of whom tried to stop when the annual increase came in, but couldn’t because of addiction.

Self-described social smoker Chelsea Martin, 25, is from the United States but is working at a Wellington bar while travelling.

“I was shocked by the cigarette prices when I got here – they are a lot less expensive back home.”

The government has not ruled additional tax hikes for tobacco but neither have they indicated they will continue beyond 2016.

Government duty minister Nick Smith said there had been no decision or discussion within Cabinet to further increase tax increases, introduced in 2012.

“I am in no position to give an assurance one way or another,” Smith said.

The tax was introduced in an attempt to reach the goal of having a smoke free New Zealand by 2025. At the time, a further $20m was set aside to fund the project.

“But the Government remains committed to the 2025 smoke free New Zealand target – the excise tax is just part of the package of measures.”

Ministry of Health figures show a slow decrease in the rate of adults who smoke at least monthly – from 20 per cent in 2007 to less than 17 per cent in 2015.

The rate had fallen faster among teenager and people in their 20s but the rate has started to level out, with only a slight drop last year.

Other measure, such as plain packaging, have also stalled and the Government has come under fire from public health experts for losing ground in combating tobacco.

Tobacco case ‘should encourage plain packaging here’

http://www.voxy.co.nz/politics/tobacco-case-should-encourage-plain-packaging-here/5/240578

The MÄ ori Party is delighted that tobacco giant Philip Morris has lost one of its legal bids in Singapore to overturn Australian’s plain packaging laws. Philip Morris has initiated at least three international challenges against Australia which was the first country in the world to introduce plain packaging.

MÄ ori Party Co-leader Marama Fox says the legal action brought by international tobacco companies has dissuaded the New Zealand Government from passing similar legislation here.

“Dame Tariana Turia introduced a plain packaging Bill into Parliament more than two years ago and we are still sitting on our hands.

“I’m encouraged to hear the Trade Minister Todd McClay say he believes New Zealand is well positioned to defend a legal challenge if we were to pass plain packaging legislation here.”

Mrs Fox says the MÄ ori Party is hopeful that the Bill will be passed by Parliament next year.

MÄ ori Party Co-leader Te Ururoa Flavell says the Australian example has shown how stripping the branding off cigarettes packets has reduced smoking rates.

“The number of new smokers has dropped dramatically and if we want to prevent rangatahi from picking up smoking this appears to be an effective strategy,” he says.

According to the Ministry of Health, around 5000 individuals die each year from smoking or second-hand exposure.

MÄ ori Party Co-leader Te Ururoa Flavell says New Zealand has an international reputation for its smokefree reforms.

“The Government, with the support of the MÄ ori Party, has committed to a Smokefree Aotearoa by 2025.

“If we’re going to reach this target we need to show some courage. We should be doing everything we can to eliminate the harmful effects of smoking on our whÄ nau.”

Govt urged to act on plain packaging

http://www.radionz.co.nz/news/national/292542/govt-urged-to-act-on-plain-packaging

The government is being urged to speed up plain packaging laws for cigarettes following the Australian government’s win against one of the world’s biggest tobacco companies.

Australia introduced plain packaging for all tobacco products in 2012, which resulted in a four-year legal challenge by Philip Morris.

The company tried to challenge the laws at a tribunal in Singapore, using an investment agreement that Australia signed with Hong Kong in 1993.

But the Arbitration Tribunal ruled that it had no jurisdiction to decide whether plain packaging is legal in Australia.

Nurses Organisation spokesperson Kerri Nuku said New Zealand’s government has been very clear about wanting to wait to see what would happen in Australia.

Now that it’s happened, plain packaging should be introduced immediately, she said.

The organisation planned to put more pressure on the government to act as part of its goal for a smokefree country by 2025.

Action on Smoking and Health NZ (ASH) director Stephanie Erick said the legislation urgently needed to be finalised in order for the country to be smokefree by 2025.

“This decision can give New Zealand greater confidence to pass Standardised (Plain) Packaging for immediate implementation.”

Research showed large graphic health warnings helped people who wanted to stop smoking, but standardised packaging and dissuasive cigarette sticks can also deter people from ever starting or relapsing, ASH said.

Australia has been monitoring its implementation of plain packaging and research was showing it works, Australia’s Public Health Association chief executive Michael Moore said.

“Smoking in Australia is falling in adults, in children and by tobacco volume sales.”

Australia’s law is still facing challenges in other forums, such as the World Trade Organisation.

But Maori Party co-leader Marama Fox said yesterday’s court decision was still a victory.

“This is a strong signal to the government that we should be expecting a favourable outcome from WTO, but despite that the government should be making stronger moves to advance the tobacco control legislation.”

The Public Health Association of Australia (PHAA) has described the decision as a massive win.

“The tobacco industry’s desperate legal efforts have failed yet again,” said PHAA tobacco spokesperson Professor Mike Daube.

“They are the big losers, but the thousands who will not die from smoking are the winners.”

Tobacco companies were “desperate to prevent plain packaging here and internationally because they know it works”.

Philip Morris said it was reviewing the tribunal’s decision in detail.

Push for plain-pack tobacco in NZ grows

http://home.nzcity.co.nz/news/article.aspx?id=218452&fm=newsmain%2Cnrhl

ASH and the New Zealand Nurses Organisation are urging the government to push ahead with its proposed plain-packaging tobacco laws.

The NZ government is being urged to get on with introducing plain-packaging laws for tobacco products after tobacco company Philip Morris failed in its bid to challenge such laws across the Tasman.

The Permanent Court of Arbitration, based in The Hague, on Friday rejected a case brought by the global tobacco giant, unanimously agreeing with Australia’s argument it had no jurisdiction to hear the claim.

Philip Morris believes plain-packaging laws breach foreign investment protections the Australian government guaranteed in its trade agreement with Hong Kong, which contains an investor state dispute settlement mechanism.

The New Zealand government has been waiting for the outcome of the Australian case before pushing forward with plans to introduce plain packaging.

Action on Smoking and Health NZ (ASH) director Stephanie Erick says the outcome of the protracted legal battle in Australia should give New Zealand greater confidence to introduce plain-packaging laws.

Meanwhile, the New Zealand Nurses Organisation says there’s no further reason to delay introducing such laws.

“I’m calling on the government to announce plain-packaging laws here immediately. Those lured to smoke by tobacco companies marketing are predominantly young, Maori and female,” NZNO spokeswoman Kerri Nuku said.

“Any further delays will be responsible for more grieving whanau missing out on years with their daughters, sisters and mums. The best Christmas present the government could give whanau is announcing plain packaging today.”

Plain-packaging laws require all branding to be removed from packaging, which reduces promotion of the product.

The government brought a plain-packaging bill to parliament in February last year, and it passed its first reading. The health select committee backed adopting the bill with just a couple of minor amendments, but it hasn’t proceeded any further.

Australia was the first country in the world to introduce plain packaging.

Nurses call for urgent tobacco plain packaging laws in NZ after Australia wins legal battle

http://www.stuff.co.nz/business/industries/75293851/nurses-call-for-urgent-tobacco-plain-packaging-laws-in-nz-after-australia-wins-legal-battle

Nurses are calling on the Government to immediately introduce plain packaging for tobacco, following a landmark court decision in Australia.

Tobacco giant Philip Morris Asia had attempted to challenge the packaging laws introduced in 2011, saying they breached a trade agreement.

On Friday the tribunal in the arbitration agreed unanimously with Australia’s position that it had no jurisdiction to hear the company’s claim.

New Zealand Nurses Organisation spokeswoman Kerri Nuku said the New Zealand Government had been taking a “wait and see” approach, depending on the outcome.

“Today the court proved the tobacco giant had no leg to stand on, and there is no further reason to delay introducing plain packaging in New Zealand,” she said.

Nuku called on the Government to announce plain packaging laws immediately.

“Time lost is lives lost.”

Smokers hooked in by tobacco marketing were predominantly young, Maori and female, she said.

“Any further delays will be responsible for more grieving whanau missing out on years with their daughters, sisters and mums.”

Australia was the first country in the world to mandate plain cigarette packs with no brand logo or colours permitted.

Philip Morris has slammed the decision, saying it does not validate plain packaging in Australia or anywhere else.

It also said it would review the court’s decision, suggesting the battle may not be over yet.

The company brought the case against Australia using a legal mechanism called Investor-State Dispute Settlement (ISDS).

ISDS clauses are included in many trade agreements, including the one signed between Australia and Hong Kong, where Philip Morris Asia is based.

The tobacco giant’s case is the first investor-state dispute to be brought against Australia.

New Zealand was the first foreign country to secure a free trade agreement with Hong Kong, through the Closer Economic Partnership (CEP).

Trade Minister Todd McClay, who is currently overseas, has been approached for comment.

Plain Packaging – International Overview

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