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British American Tobacco to put its first quitting aid Voke on the market

British American Tobacco’s (BAT) first anti-smoking product, Voke, will arrive in shops at the end of the year, marking a victory for BAT over its rivals such as Imperial Tobacco who have similar products in development.

BAT was granted regulatory approval in 2014 by the Medicines and Healthcare Products Regulatory Agency (MHPRA).

The product will be the first approved quitting aid made by a tobacco company.

An MHPRA spokesperson said: “The MHPRA continues to encourage and actively support companies to submit medicines licence applications for electronic cigarettes and other nicotine containing products, which can be used in stop smoking services.”

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