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China announces new limits on smoking in film and television

China has ordered films and television producers to limit the amount of
smoking depicted on-screen, the latest effort to curb rampant tobacco use in
the country with the largest number of smokers in the world.
The order from the State Administration of Radio, Film and Television
ordered producers to minimise plot lines and scenes involving tobacco and
show smoking only when necessary for artistic purposes or character
Under the guidelines, minors under age 18 cannot be shown smoking or buying
cigarettes, and characters may not smoke in public buildings or other places
where smoking is banned.
Tobacco use is linked to the deaths of at least 1 million people every year
in China, where 300 million people, or nearly 30 per cent of adults, smoke.
While numbers of smokers have remained flat for the past decade, mortality
rates among them are rising fast. If trends continue, by 2030 an estimated
3.5 million Chinese will die from smoking each year, according to a report
issued last month by a group of prominent Chinese public health experts and

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