Summary
Tobacco packaging has become one of the tobacco industry’s leading promotional tools. In Australia,
the Government proposes to require that tobacco products be sold in plain, standardised packaging.
In the UK, the Government has committed to consulting on similar legislation. Research suggests that
plain packaging would increase the impact of health warnings, reduce false and misleading messages
that one type of cigarette is less harmful than another, and reduce the attractiveness to young people.
SummaryTobacco packaging has become one of the tobacco industry’s leading promotional tools.
In Australia,the Government proposes to require that tobacco products be sold in plain, standardised packaging.In the UK, the Government has committed to consulting on similar legislation. Research suggests thatplain packaging would increase the impact of health warnings, reduce false and misleading messagesthat one type of cigarette is less harmful than another, and reduce the attractiveness to young people.
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