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Report claims tobacco laws could change post Brexit

The Department of Health has issued a report that shows Brexit will allow some aspects of standardized tobacco packaging to be re-evaluated.

The government report, ‘Towards a Smokefree Generation – A Tobacco Control Plan for England’, includes a section titled ‘Leaving the European Union’ which states:

“Over the course of this Tobacco Control Plan, the government will review where the UK’s exit from the EU offers us opportunities to reappraise current regulation to ensure this continues to protect the nation’s health. We will look to identify where we can sensibly deregulate without harming public health or where EU regulations limit our ability to deal with tobacco.”

Mike Ridgway of the CPMA said that he acknowledges the objective of sensible and balanced regulation in tackling the issues surrounding smoking and health. However, he argues that that Brexit offers opportunities to re-appraise current regulation and identify where deregulation can take place.

He cites two examples from a packaging perspective would allow for the re-introduction of cigarette packs of tens and reducing the R-Y-O loose tobacco minimum limit of 30g where the restrictions have adversely affected packaging manufacturers.

“Both existing regulations currently encourage the purchasing of more product and the spending of more cash by the consumer on tobacco products in direct contradiction of the objectives of the tobacco control advocates to reduce consumption,” said Ridgway. “A further relaxation in pack shape design would allow an additional degree of packaging innovation which would add complexity to the packaging and reduce further opportunities for counterfeiting,” concludes Ridgway who has been opposing the “excessive regulation” of packaging on consumer products for many years.

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