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Tobacco giants lose legal battle over plain-packaging rules as new rules means packets of 10 will disappear

Some of Britain’s biggest tobacco firms have lost a legal battle in the Court of Appeal against plans for new plain-packaging rules

The companies were appealing a high court decision which upheld new rules to force firms to use plain and standardised packing for all their products.

The new rules ban tobacco companies from prominently branding their cigarettes and require that picture health warnings take up 65 per cent of the front and back of every packet.

Packets of 10 cigarettes are no longer allowed, as they do not have enough room for health warnings.

Additionally, promotional messages on packets like “is less harmful than other brands” are also banned.

Firms and shops have a year to get rid of their old stock and implement changes – after that, they will face penalties for breaking the law.

In May, they suffered what anti-smoking campaigners described as a ”crushing defeat” at the High Court.

The day before new regulations come into force, a judge in London had declared that they were ”valid and lawful in all respects”.

Mr Justice Green rejected a judicial review action brought against Health Secretary Jeremy Hunt.

Leading companies then took their case on to the Court of Appeal.

But on Wednesday, three judges in London rejected their challenge against the High Court’s decision.

A number of companies, including British American Tobacco, Imperial Tobacco and Japan Tobacco International, challenged the legality of the ”standardised packaging”

They argued that the Standardised Packaging of Tobacco Products Regulations 2015 would destroy valuable property rights and render products indistinguishable from each other.

Dismissing the appeal, Lord Justice Lewison, Lord Justice Beatson and Sir Stephen Richards ruled that the Health Secretary had “lawfully exercised his powers”.

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