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Tobacco point-of-sale advertising in downtown Buenos Aires, Argentina and compliance with the new tobacco advertising restrictions


Despite increased awareness of the health threat posed by tobacco use, Latin America continues to experience high smoking rates. Argentina is no exception, where an estimated 22.1% of adults were smokers in 2012.1 Prior to 2011, few limitations were placed on the advertisement of tobacco products in Argentina, and any restrictions were largely self-imposed by the tobacco companies.2

On 14 June 2011, Argentina enacted the ‘National Law of Tobacco Control: Law 26.687’. This law provides 42 articles that address tobacco advertising, packaging, product composition, sale/distribution, secondhand smoke, and preventive education. Notably, it largely prohibits all forms of tobacco advertisements except for those indoors at the point of sale (PoS) (table 1).3 Unfortunately it is unclear how many convenience stores are compliant with its provisions.


To investigate the compliance with the new restrictions, we surveyed all convenience stores (n=137) found in an 8 by 7 block area of Buenos Aires from July to August of 2014. This area was selected due …

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