http://www.ifamagazine.com/company-news/bat-signs-vapour-collaboration-with-rj-reynolds-tobacco-co-326805
(ShareCast News) – British American Tobacco has signed a vapour products technology-sharing agreement with RJ Reynolds Tobacco Company, which is a subsidiary of Reynolds American Inc.
The agreement provides a framework for collaboration and mutual cross-licensing of the parties’ vapour product technologies up to the end of 2022.
The collaboration also contemplates joint research and development activities and co-operation on regulatory, scientific and manufacturing issues relating to vapour products.
BAT’s managing director of Next Generation Products, Kingsley Wheaton, said: “This is an important milestone for BAT. This agreement should provide a strong platform to meet the demands of consumers today and in the future.”