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January 5th, 2012:
Market Research Reports on tobacco plain packaging and graphic health warnings
http://www.yourhealth.gov.au/internet/yourhealth/publishing.nsf/Content/mr-plainpack#.TwVZNCgqmuJ
The Government commissioned GfK Bluemoon to undertake consumer and market research and prepare reports on Market Testing of New Health Warnings and Information Messages for Tobacco Product Packaging and Market Research to Determine Effective Plain Packaging of Tobacco Products. The research reports informed the Government’s approach to the new graphic health warnings and the design of plain packaging for cigarettes.
Download Links below:
§ Market Research to Determine Effective Plain Packaging of Tobacco Products (PDF 1605 KB)
§ Market Research to Determine Impact of Plain Packaging on Other Tobacco Products (PDF 2579 KB)
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