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December 28th, 2011:

Activists fuming at Marlboro price cut

Anti-smoking lobby says Philip Morris’ marketing strategy will result in more smokers in Senegal, a poor country where one in three adults smokes

Philip Morris International has slashed the price of its best-selling Marlboro brand in Senegal, a 40 per cent discount that has left health officials and activists fuming and triggered calls to toughen tobacco laws.

The decision to cut the price of a pack of 20 Marlboros – the world’s top-selling cigarette sold in 180 countries – to a mere 400 CFA francs (HK$6.14) from 650 CFA francs makes Senegal the second cheapest place to buy the brand in the world, behind only Zimbabwe, where the same packet costs 60 US cents.

“This drop is unacceptable. Senegal is the only country in the world where one can cut the price of cigarettes and nothing ever happens,” said oncologist Abdou Aziz Kasse, who also heads the Senegalese League Against Tobacco.

Philip Morris International, based in Lausanne, Switzerland, said the move was aimed at making Marlboros competitive with other cigarettes sold in the West African state.

“Cigarettes sold at or under CFA 400 have been available for many years, and even prior to the price change by Marlboro accounted for the majority of the cigarettes sold in Senegal,” it said.

“The recommended retail price of Marlboro was adjusted to this level so that Marlboro cigarettes can better compete for a share of these existing adult smokers in Senegal.”

A similar Marlboro pack costs about HK$50 in Hong Kong, HK$16 on the mainland, and anywhere from US$4.50 to US$10 in the US. The most expensive places to buy a packet of Marlboro 20s are Qatar and Australia, where it costs about US$15.

The Senegalese League Against Tobacco, which groups 15 anti-smoking bodies, has said it will ask the government to force the tobacco giant to reverse the decision.

“Tobacco companies are losing the fight in the West” where anti-smoking laws are gaining teeth, but the opposite is true of Africa, Kasse said.

The outrage has spilled over to other countries, including the US, where Philip Morris has its headquarters.

The US chapter of the Campaign for Tobacco-Free Kids said: “Senegal suffers from alarming smoking rates, with nearly one out of every three adults and an estimated 20 per cent of youth already smoking.”

Its president, Matthew Myers, added: “It is imperative that Senegal’s government take action to counter PMI’s price ploy by increasing the taxes on tobacco products.

“Higher taxes are particularly effective in reducing tobacco use among vulnerable populations, such as youth and low-income smokers. Higher cigarette prices are scientifically proven to prevent young people from starting to smoke and encourage smokers to quit.”

Marlboro was launched in 1924 as a woman’s cigarette, based on the slogan “Mild as May”. The filter had a printed red band around it to hide lipstick stains.

It soon morphed into a macho cigarette with the iconic Marlboro man – a rugged cowboy – featured on billboards, magazines and television screens across the world.

Senegal’s Health Minister, Modou Fada Diagne, has denounced the decision as “catastrophic for the health of the people”.

The National Federation of Parents of Senegalese Students would “oppose it forcefully”, its chief, Bakary Badiane, said.

Badiane, who is vice-president of a continental body of parents of school pupils, said he could “take the fight to an African level to avoid the dangers that threaten children”.

Smoking can lead to lung cancer, heart disease and emphysema.

Cigarette prices were freed from state controls in 1994 in Senegal. A source in the commerce ministry said Philip Morris International’s decision was aimed “at paying lower taxes”.

Under the West African nation’s tax regime, high-end cigarettes such as Marlboro attract 45 per cent tax, while cheaper cigarettes are taxed at only 20 per cent.

Senegal ratified the World Health Organisation’s anti-smoking treaty, which came into force in 2005.


Local business owner Steve Gardiner worked in the tobacco industry in Africa for over five years. During this period he saw the chemicals and additives that were added to cigarettes that “addict” people and create a craving for cigarettes even when they know they should give up.

Steve says that more and more people are looking to give up smoking without the use of gums and patches.

Not everybody quits smoking successfully. To successfully QUIT there is a key ingredient and it doesn’t really matter what method is chosen to quit smoking. You will not and cannot succeed if the want to quit is not greater than the need to quit.

The KEY Ingredient is the WANT. How strong is the desire to QUIT.

Wanting to quit smoking is the key ingredient to successfully quitting. People often confuse the WANT to quit smoking with a NEED to quit smoking. Being very clear about wanting to quit is the most important and key ingredient to successfully giving up smoking.

Statistics from Tobacco in Australia show that:
• The male smoking rate was 21 per cent and the female smoking rate was 18 per cent.
• People aged 25-29 years are more likely to smoke
• Smoking rates for Australians aged 18 and over have declined by over 40% between 1980 and 2007
• Ex-smokers currently outnumber smokers
• About 61% of smokers will quit smoking during their lifetime

Mr Gardiner said that a simple set of questions before trying to quit smoking will often get a person clear on if they want to quit smoking. If you do not really want to quit then his advice is not to waste your money or time. Save it until you really want to quit.

For more information on the secret of quitting smoking contact Steve Gardiner – 1300 64 53 54

About Transformations Life Architects

Transformations Life Architects is a Brisbane based Company working with Businesses and Individuals, coaching, counselling and resolving relationship issues. A niche market for the business is QUIT Smoking in 60 Minutes. This is a speciality for Steve Gardiner who, as a Certified Hypnotherapist, Life Coach and Counsellor has an absolute passion to assist people who want to QUIT Smoking achieve their goal quickly and successfully.
Steve uses a unique combination of Hypnosis, NLP and coaching which results in a higher than average success rate and which Transformations Life Architects is so confident in they Guarantee the process for Life.

Stephen Gardiner
Ph: 0428 457 236

Man convicted of assaulting and obstructing Tobacco Control Inspector

Man convicted of assaulting and obstructing Tobacco Control Inspector

Hong Kong (HKSAR) – A 38-year-old man was convicted in the Kwun Tong
Magistrates’ Court today (December 28) for assaulting and obstructing a
Tobacco Control Inspector (TCI).

The man was sentenced to 160 hours of community service for assaulting a TCI
and, to be executed concurrently, 160 hours of community service and a fine
of $500 for obstructing a public officer.

The incident took place in an amusement game centre called Satellite World
in Mong Kok on September 20, 2011. The man obstructed a team of TCIs during
the course of prosecution action and assaulted a TCI. The man was
subsequently arrested and charged by the Police with common assault and
obstructing a public officer.

A spokesman for the Department of Health urged the public to observe smoking
ban requirements and to co-operate with law enforcement officers.

“Intimidation or use of violence on enforcement officers is a serious
offence and carries serious legal consequences,” the spokesman said.

Source: HKSAR Government

incredible bs we have the right to kill you painfully and slowly with our legal consumer product and we want you to support us

Take action, foil smokers

China Daily readers as well as people following news elsewhere should know that though smoking has been banned in public places, related authorities have not done enough to enforce it.

More people should come forward to help impose the ban on smoking in public places. My approach to implementing the ban is quite simple, particularly, in a confined public space. When I see someone smoking, I make my displeasure known to the offender and point to the “No

Smoking” sign. If the offender laughs or ignores the warning, which is often the case, I snatch the cigarette from between his/her fingers, throw it on the ground and stamp it out.

Of course, everyone, including the smoker, is stunned and it has the obvious effect of alerting others that smoking is illegal and reminding people that smoking threatens the health of everyone, including the smoker.

I have been legally advised that any court of law will be compelled to support my action. If enough people do likewise, the law to ban smoking in public places will be fully implemented.

Ross Grainger, via e-mail

Readers’ comments are welcome. Please send your e-mail to or to the individual columnists. China Daily reserves the right to edit all letters. Thank you.

(China Daily 12/28/2011 page9)

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Why 16 of 17 New Year’s quit smoking resolutions needlessly fail

Be honest. Part of you wants to quit smoking and part of you doesn’t. Put simply, quitting is an internal struggle between wanting to quit and wanting to smoke. But why?
Knowledge is power. This article invites smokers to reflect upon what happens when we become wiser than our addiction is strong. New Years is by far the biggest stop smoking day of the year. Here’s hoping you find this article worthy of sharing with smoking friends and loved ones.

Be honest. Part of you wants to quit smoking and part of you doesn’t. Put simply, quitting is an internal struggle between wanting to quit and wanting to smoke. But why?Knowledge is power. This article invites smokers to reflect upon what happens when we become wiser than our addiction is strong. New Years is by far the biggest stop smoking day of the year. Here’s hoping you find this article worthy of sharing with smoking friends and loved ones.